Marketing for the 'New Normal'

Pre-pandemic, sales and marketing success means meeting client's needs quickly or launching a campaign and doing it on time and on budget. Traditional marketing approaches previously worked in ensuring a healthy sales pipeline and good customer engagement. COVID-19 however has changed consumer behavior drastically, with companies either not willing to purchase immediately or looking for ways to cut costs, making it harder for marketers to drive engagement or generate leads. 

With the changes in consumer and business behavior, how do you adapt your marketing strategies to the new normal? How do you pivot your marketing tactics to relaunch your business following COVID-19? 

Join our guest panelist in this webinar Ms. Karen Sadler, Executive Coach at Collaborative Change Coach as we examine how you can adapt a holistic marketing approach for the 'new normal'. 

THIS WEBINAR WILL TACKLE: 

• What marketing in the new normal looks like. 
• Trends and practical tips for rebuilding your digital footprint.
• Recalibrating your marketing strategies for the new normal. 

WHO SHOULD ATTEND?

This webinar is highly recommended for Canadian businesses across all industries, but specifically for:

• C-Level Executives
• Managing Directors
• Marketing Managers
• Anyone responsible for business development and marketing 

MEET OUR SPEAKERS 

KAREN SADLER

B.Ed., MA, Executive Coach, Collaborative Change Coach

Karen partners with business owners and executives seeking to maximize their impact and create meaningful change. Her transfomative approach uniquely combines executive coaching, ledaership development and change management for maximum impact. As a Senior Learning Advisor in the private sector and as a Learning and Development Consultant in the public sector, Karen has been supporting leaders to thrive through transition and change for over 30 years. 

ROSS RACZYNSKI 

Account Manager, Systema Solutions

Ross is an Account Manager for Systema Solutions and previously was an Executive/Partner for a large Retail Organization. Ross' first hand experiences in business with roles managing Sales, Operations, Business Development, Human Resources and IT, have developed a new passion for helping other businesses to improve productivity, automate and make smarter decisions.

ABE BROWN

CEO, Wellness Innovate Corp & Momentum Coaching

Abe is an entrepreneur, professional speaker and high-performance leadership coach. He is the President of Certified Coaches Federation, CEO of Wellness Innovate Corp. and CEO of Momentum Coaching. In his career, he has successfully led and turned around several multi-million dollar businesses that were struggling by driving culture and operational transformation; with focus on business strategy and execution, driving revenue growth, and facilitating full employee engagement.